Starting about age 6 or 7, aback I wasn’t at academy or bathe practice, I was allegedly arena with Kit Kittredge and her dog, Coconut.
While it may complete like a babe alleged Kit and a affable pup alleged Coconut were my real-life neighbours, that wasn’t the case. Allow me to explain.
Founded in 1986, American Babe started as a toy cast that awash a baby accumulating of dolls with absolute backstories via catalogues. Today, the cast – endemic by Mattel, Inc. – sells hundreds of its signature 18-inch dolls that can amount from $US98 to $US200 each. American Babe offers 11 dolls with absolute stories, including Kit Kittredge, the one I had as a child.
The abstraction abaft the cast is accustomed to a biographer and aloft abecedary alleged Pleasant Rowland, who allegedly absurd a band of dolls whose belief would brainwash girls about American history.
Previously, I batten with American Girl’s accepted president, Jamie Cygielman, about how the toy cast that I knew and admired as a little babe is accepting artistic to break accordant in the agenda age.
Keep account to see what it was like to appointment the New York City flagship abundance as an adult, breadth I saw with my own eyes how the dolls and their belief are continuing to abduction the hearts of accouchement (and parents), but in a abundant newer way than I would accept anytime absurd as a kid.
I abnormally affiliated with the dolls’ accompanying books that told their absolute stories, and the Kit appearance – who I’m captivation in the aloft account – had a appropriate abode in my heart.
Kit lives in Cincinnati, Ohio (which is additionally the accompaniment breadth I grew up) during the Great Depression, and is a beginning journalist.
I can’t say I absitively to go to journalism academy because of my Kit Kittredge doll, but who knows? Maybe her adventure buried the berry in my head.
Aside from admiring the dolls and their accessories, I was a fan of aloof about aggregate from the American Babe brand.
When I went to summer camp, my parents would accelerate me the latest issues of American Babe Magazine, which came in the mail while I was away.
As I got a little older, while travelling and on alley trips, I voraciously apprehend the brand’s books – abounding of which tackled album capacity and had journaling activities.
American Babe currently has two flagship stores: Chicago and New York City. The aboriginal opened in Chicago in the backward 1990s, which is the breadth I visited as a kid.
At the time, the Chicago American Babe Abode was the aboriginal of its kind: a brick-and-mortar boutique that additionally had a restaurant and a theatre for doll-themed agreeable shows.
It’s been abounding years aback I was amid the ambition age accumulation for American Babe – afterwards all, my dolls are now cautiously stored in a alembic in my parents’ house, on assets for a abeyant grandkid; and it’s been aback the aboriginal 2000s that I visited American Babe Abode in Chicago.
I was acquisitive to see in actuality how the cast has acclimatized and developed to break accordant for a new bearing of kids (and parents).
I no best bare my Google Maps walking admonition already I saw American Girl’s archetypal red colour alive through the windows of the store.
Even from alfresco the store, I acclaimed the array of dolls that were on display, which I anticipation was a ablaze absorption that American Babe aims to baby to a advanced ambit of audiences.
American Babe launched its Babe of the Year accumulating in 2001, and every year aback afresh the aggregation has appear an absolute baby with a adventure set in the present.
The accumulating is a big allotment of the brand’s about-face to acquaint abreast belief that avant-garde girls affix with, American Girl’s president, Jamie Cygielman, ahead told me in an interview.
“We see the band as an befalling for girls to see themselves in that appearance and additionally to advice them actualize a broader worldview,” Cygielman said.
The 2020 Babe of the Year is an archetype of how American Babe is continuing to accomplish its dolls reflect a array of abilities. For example, allotment of Joss Kendrick’s adventure is that she was built-in deafened in one ear, and the baby comes with a audition aid.
An American Babe abundance adumbrative told me that Joss’ agent was advised and bogus in affiliation with Volkswagen.
The cream bus doesn’t appear included with the Joss doll. It’s a limited-edition account that was accessible to acquirement for $US650 at the time of writing.
Honestly, this doesn’t attending too altered from my own board at work.
American Babe Abode has been optimised for the Instagram age, with several alternate photo backdrops broadcast throughout the store.
The accepted administrator of American Babe Place, Stacey Martland, told me that the Julie pop-up breadth was alone afresh installed.
Martland has formed for the American Babe cast aback 2000. She’s managed American Babe retail locations about the country and has been the accepted administrator at the New York flagship aback 2012.
She explained that the store’s ample Julie baby affectation has reinvigorated absorption in the character, which was originally appear in 2007.
“It makes you adulation Julie again,” Martland said. “You get to allocution about her again. We allocution about the characters girls are admiring to for whatever reason, but Julie’s immersive allotment of the abundance absolutely brings her aback into the spotlight.”
The ablaze chicken cable car can’t be purchased and is aloof for affectation purposes.
Her aqua-coloured agent was modelled afterwards a 1974 Volkswagen Super Beetle and was ahead accessible for acquirement for $US350. The archetypal convertible looked nicer than any car I’ll allegedly anytime drive.
Within the amount of aloof a few minutes, I was hit with my additional amusing media-friendly photo installation.
Cygielman ahead told me that the Instagram-worthy photo areas about American Babe Abode accept been an important allotment of befitting the retail acquaintance accordant for visitors.
“Having those photo-op moments is important because that’s the way our barter like to bless ancestors events, and acutely announcement on amusing is an important aspect, decidedly for the mum or dad, but additionally for the way [American Girl] deploys our content,” Cygielman said.
The basketball bold is a big hit with abundance visitors of all ages, Martland told me.
“Every Saturday, we see several girls, several families, arena this and intermingling,” she said.
The brand’s Truly Me dolls are accessible in boy and babe options, and they’re $US98 each. They appear dressed in the accouterments displayed here, alternating with a book alleged “Friends: Making Them & Befitting Them.”
“We alarm her our unicorn-hair doll,” Martland told me.
From the hoodie to the tiny cellular device, this baby looked identical to millennials I see commuting on the alms every morning.
The brand’s custom baby advantage is $US200. Visitors who architecture their baby at the abundance application the book can apprehend to accept it alien to them in about three weeks.
American Girl’s official Baby Hospital is amid in Wisconsin, breadth its ancestor company, Mattel, Inc., is located.
Owners with dolls in allegation of aliment (i.e. a burst limb, anatomy part, or “skin” that’s been decrepit with cast or paint) can accompany them to any American Babe abundance location, and they will be beatific to the hospital centre in Wisconsin, afresh anchored and alien aback home.
The NYC and Chicago flagship food accept what’s accepted as the “wellness centre,” breadth owners can watch their dolls go through accepted checkups, X-rays, and eye exams for fun.
The wellness centre experience, which is chargeless of allegation (unless the company decides to acquirement a artefact or account offered in the area, like accepting glasses or accepting their doll’s ear pierced) lets abundance guests see their baby get all the approved checkups that would be activated in a archetypal paediatrician appointment – including ears, eyes, nose, and heartbeat.
Fernandez explained that the baby “vaccine” action involves demography the baby in a aback allowance for a minute or two.
“I usually ask the baby owner, ‘Do you appetite your baby to get a flu shot?’ And if they say yes, we aloof booty the baby in the back. There’s no absolute attempt involved,” Fernandez said.
The acted flu attempt is an archetype of how the baby wellness centre is abacus an immersive, educational basic to American Babe Place. It’s meant to actor the acquaintance baby owners accept during their own real-life doctors’ appointment experience.
American Babe offers a array of glasses fabricated aloof for dolls – none accept absolute prescriptions, though.
I marveled at the wellness centre experience, which wasn’t about aback I was little.
Cygielman ahead told me that the wellness centre has been one of the best accepted appearance of the abundance aback it was alien in October.
“We’re seeing amazing amounts of visits with it and a lot of cartage to the abundance in that area,” Cygielman said.
While I was an extra-cautious 8-year-old and never had to accelerate my dolls to the American Babe Baby Hospital to get repaired, I’m abiding I would accept been absorption by the abstract medical acquaintance aback I was a kid.
Dolls get the ultimate adorableness analysis with aprons, miniature beard accoutrement and accessories, and accurate salon chairs. Girls can alike get analogous treatments, whether it’s a analogous hairstyle or manicure.
When I visited the American Babe café, dolls were abiding with blithe crowns for a altogether affair accident afterwards that evening.
“It’s because we appetite anybody to be included,” Martland said of the advantage for guests to borrow a baby to accompany them during their meal. “We appetite anybody to be able to accept a appropriate acquaintance here.”
Just alfresco the café, rows of characters were stacked, as if they were cat-and-mouse patiently to be called to accompany a guest.
Martland told me that while she is seeing best bodies actual aflame to buy a Truly Me doll, or a baby with a abreast adventure and avant-garde accessories, she thinks there’s still a big absorption in the brand’s absolute characters. According to Martland, it aloof depends on the child’s personality.
“It’s a altered blazon of babe who goes for the Truly Me dolls or comes bottomward actuality for a baby with a adventure set in addition era,” Martland said.
Rebecca was added to the absolute accumulating in 2009.
The baby abaft the adverse is Maryellen Larkin, whose adventure is set in the 1950s. Her accurate booth set was awash out on the American Babe armpit at the time of autograph but originally retailed for $US275.
When I wasn’t admiring the adorably abundant dolls and arrangements, I noticed that the abundance had a different use of mirrors. They were busy with adorning quotes – there was never aloof a apparent mirror.
I anticipation this was adumbrative of the accomplished aspect of American Girl, which Cygielman told me aims to angle by and lift up girls as they’re growing up and abyssal their aboriginal years.
It’s been abounding years aback I’ve visited the American Babe Abode flagship in Chicago, but alike if I did see these kinds of quotes or affirmations bashed on the walls or mirrors throughout the amplitude as a child, I allegedly wouldn’t accept anticipation abundant of them.
Today, though, I anticipation these absolute quotes were a baby but cogent way in which American Babe not alone inspires, but additionally aims to address to the bodies absolutely affairs the dolls.
While I’m not a parent, I can brainstorm that a mum or dad or grandparent bringing their adolescent to the abundance would allegedly adulation and acknowledge seeing these sayings. I anticipate it tells them that their acquirement of a about $US100 baby is an investment, and that they’re affairs into a cast that’s announcement positivity for their kids.
This reminded me of what Jamie Cygielman, American Girl’s president, ahead told me about the dolls actuality a “window” or “mirror” for girls.
“We like to say the characters we accompany alternating through our storytelling and through the concrete artefact are either a mirror to a girl, breadth she can see allotment of herself, or they’re a window assimilate addition ability or addition else’s perspective,” Cygielman said.
The beard salon looked and smelled nicer than aloof about every cher flat in New York City, and if the friendly, balmy American Babe baby wellness centre opened a animal version, I would be the aboriginal to address my name on a cat-and-mouse list.
While I had never visited the baby salon or had a Baby Hospital acquaintance as a kid, from my developed perspective, I was addled at the affection and absorption to detail of these adventures and can accept why they advice American Babe Abode abide a destination for tourists and out-of-town visitors.
I was adequate to still see so abundant amplitude in the abundance committed to the dolls that started it all in the 1980s – and what abounding bodies who endemic an American Babe baby in its aboriginal years bethink – the absolute characters.
That actuality said, it was absorbing to see in actuality aloof how abundant added assorted the characters accept gotten over time.
Growing up, I would accept admired to accept a baby who came with Jewish anniversary accessories. I can brainstorm added girls are aflame to see a allotment of themselves in the dolls that accept been alien aback I’ve age-old out of the brand, from Nanea Mitchell, a Hawaiian babe who survives Pearl Harbour; to Melody Ellison, the additional atramentous absolute doll, who grows up in 1964 in Detroit.
After all, the abutting time I anticipate about these iconic dolls ability be aback I accept a babe of my own (which isn’t anytime soon).
Unfortunately, though, I couldn’t drive Julie’s dejected Volkswagen Beetle aback to my Brooklyn apartment.
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