Written by Elton Fernandez
Elton Fernandez is a architecture artisan based in Mumbai. One of India's aboriginal acknowledged YouTube adorableness bloggers, he's now a cast agent for Maybelline New York and has formed with celebrities including artisan M.I.A., Aditi Rao Hydari and Alia Bhatt. The opinions bidding in this commodity accord to the author.
As a architecture artist, I get to attestant contiguous how able and liberating cosmetics can be.
Whether I'm alive on annual covers, appearance campaigns, aerodrome shows, editorials or weddings, I see every day how architecture allows bodies to ascendancy how they are perceived afore they've alike said a word.
Today, India has an added all-around angle on adorableness and what adorableness choices angle for. But there's still a lot of accoutrements from decades past.
Author Elton Fernandez at work. Credit: Courtesy Elton Fernandez
Everyone wants what they don't artlessly have. If you're brown, you ability appetite lighter skin. If you're white, you ability appetite to attending tanned. If you acquire coiled hair, you ability appetite it straightened, and if you acquire beeline hair, you ability appetite it permed. Now I may not consistently accede with what women appetite to change about their appearances, but I account their choices. I aloof achievement they additionally can additionally adjure to how abundant they adulation their accustomed beauty, including their bark tone, and that the requests aren't borne out of insecurities.
New technology has fabricated it easier to embrace out accustomed bark tones. Thanks to bigger cameras, lighting, lenses and alike Instagram filters, we now apperceive added about how to comedy with ablaze and adumbration to our advantage.
Despite these changes, there's article abroad captivation us aback from accretion our horizons: patriarchy.
Elton Fernandez, a Mumbai-based architecture artist. Credit: Anjana Rajan/Inega
There is a absolute articulation amid patriarchy and the abandon with which women can appearance their own beheld identities or ascendancy their own narratives. I acquisition that women who are stronger -- those who appear out, are able to do things and allege their minds -- are generally from added progressive, advantaged or matriarchal genitalia of India, like Kerala, area my mother was born. In areas area it is added patriarchal, it can be a altered adventure with altered aesthetics -- there's a added bound adorableness vocabulary.
I've apparent accustomed macho Bollywood actors dump unsolicited acknowledgment assimilate their changeable counterparts -- mansplaining how their skirts aren't abbreviate abundant or their beard not abounding enough. Women are accepted to anguish about accomplished curve and wrinkles, accident of hair, or changes in analysis weight. Changeable actors are consistently apparent activity beneath the knife, and for what? To aloof attending prettier or younger, back the absolute bloom that affairs -- brainy and concrete -- may able-bodied be crumbling on the inside.
There's no allotment of the changeable analysis that the patriarchy has not adulterated with its opinions. Yet, men themselves are generally acutely afflictive back the tables are turned. I afresh attempt a adventure about men cutting makeup, with a adolescent Bollywood amateur who initially told me that he was air-conditioned with cutting architecture because he acquainted adequate in his own skin. But to me, he seemed like a archetypal cis man who thinks concealer and bedraggled kohl is the absolute of what is acceptable. It was about as admitting eyeshadow was authoritative him catechism his masculinity.
This sadly, is abundantly accepted in the Indian subcontinent. The basis of the botheration is a acutely engrained patriarchy that generally burrows into our sensibilities from a adolescent age.
Growing up, I was a adequately chichi boy. I admired sitting and watching my mother besom her hair, put on architecture or dress up. My grandmother and aunts additionally consistently admired to get dressed and were well-groomed. I was advantageous abundant to acquire lived this experience, and yet I'd still get told off back I capital Barbies. I'd be told to get a He-Man instead. Back I capital to adhere out with my changeable cousins or friends, I was told to go comedy candid with the boys.
These gender stereotypes are a accustomed in best Indian families. Those "boys abrasion blue, girls abrasion pink" account are still prevalent, and they clarify bottomward into people's adorableness standards. Parents, for instance, will still cut adolescent boys' beard as anon as bodies alpha adage he looks like a girl. It's accidental and an anachronous akin of control.
More significantly, this has a abstruse aftereffect on one's faculty of self. There were these photographs of me, taken back I was maybe 6 or 8 years old, area I was cutting my mother's big awakening sunglasses, her bandage over my arch and her huge heels, with a big purse blind off my arm. My ancestors after acclimated it as a apparatus to blow fun at me in advanced of others. I acclimated to feel so shy and ashamed -- because of the abstraction that "boys should be boys." I austere those pictures because I anticipation they should never see the ablaze of day.
I didn't absolutely appear to acquire my close cocky until my backward twenties. But accepting traveled, lived and admired extensively, my brainy canvas aloof grew so advanced with possibility. One's accommodation to adulation and account others is anon accompanying to one's accommodation to adulation and account oneself, through heartbreak, affliction and aggregate experience. And to me, that's the absolute analogue of adorableness -- self-love, administration and self-acceptance.
As told to CNN's Oscar Holland.
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