We’re all accepting to that point of apprehension fatigue. We haven’t apparent our admired ones in person, we now abrasion masks aback we leave the abode and our beard has developed best than we’re acclimated to.
In actuality abounding of us accept abstruse some new abilities during the pandemic, including how to style, cut or blush our own or our family’s hair. No agnosticism there are some of us who won’t be activity aback to the salon anytime anon because of the excess of appointments, because we still don’t feel safe or because we’ve accomplished accomplishing our own beard can save us money.
So is it accessible to re-create salon casework at home during the coronavirus pandemic? Thankfully, a few bounded stylists are apprenticeship audience on how to cut and blush their own beard through apps, Zoom and added cyberbanking and basic means.
Tracy Ftacek, buyer of Appealing Convenient Salon in Oswego and Appealing Convenient Beard Extensions Flat in city Naperville, bankrupt both businesses March 13.
Ftacek additionally owns the Appealing Convenient app, which provides architecture and beard administration casework beyond the nation, a new affection that began the aboriginal anniversary of April. The app launched two years ago but now looks altered from the way it did before, due to the pandemic.
During the aboriginal anniversary of the calm order, Ftacek says, audience began allurement for advice and online services.
“We had abounding audience who had accessories for blush and addendum abatement that aboriginal anniversary aggregate was closed,” she says, “If extensions are larboard in for too long, they can accident the hair. They were accommodating to delay a little bit. But then, as time progressed, I accomplished their beard ability get damaged if the extensions are not removed.”
Similarly with color, Ftacek says some audience didn’t appetite to blush the allotment of their beard that has regrown but capital to accomplish the blush in the average and on the ends prettier. So she created custom blush shampoos and conditioners and beatific them to audience in what Ftacek calls Pop of Appealing boxes.
“Originally, (the boxes) started off local,” says Ftacek, “but again I anticipation to myself, if we could barrage this nationwide, it could advice anyone. And it’s aloof addition way of abutment for the United States Postal Account and FedEx, and all of these companies that still allegation to be accurate somehow through all of this.”
For advice with beard needs, audience can agenda their own clandestine telebeauty arrangement through the Appealing Convenient app, which is a clandestine video call. Ftacek has accomplished audience on haircuts, color, styling, abysmal conditioning treatments and removing hand-tied beard extensions.
She says Appealing Convenient has two to three basic accessories a week.
For association attractive to cut their own beard at home, Ftacek recommends actuality conservative. You can consistently cut added but you cannot put it back, she says.
“Hair stylists and architecture artists adulation people,” Ftacek says, “and it’s arduous to be abroad from audience because we absence them and we accept allusive relationships. ... There is annihilation added appropriate than actuality there with a applicant and accouterment a crew or blush or some array of account and watching their faces ablaze up with beatitude from the after-effects that you’ve accustomed them. This is what stylists do. Our job is to see the appealing in everybody afore they see it themselves. And I can’t delay to get aback to that.”
Dottie Salamone, buyer of Beard by Dot in Salon Loft, a alive address for beard stylists and added association in the adorableness industry in Lincoln Square, bankrupt her salon March 21, afterward the governor’s calm order.
She got the abstraction to drillmaster audience on how to cut their own beard at home afterwards she accustomed an email from a client, Liz Parent, who was in allegation of a haircut. Parent asked Salamone if she could advise Parent and her husband, Mike, how to cut her beard over Zoom.
Having never done this before, Salamone acclimated the Zoom alarm as a appointment to see what Parent capital to do with her hair. Afterwards this call, Salamone recorded a video analogue all of the steps, application a mannequin head.
“I accept a ton of mannequin active because I acclimated to brainwash in the industry,” says Salamone, “so I did the crew she capital on the mannequin. That way, I was able to booty all of their questions over Zoom, appearance them the duke positions and again accomplish the video so that they could advertence and go aback to, if needed.”
Parent, a registered dietitian from Deerfield, was attractive to cut 2 inches of hair.
She says, “Dottie showed how to area the basal and acclimated clips. Luckily we already endemic crew scissors and a cape so I was beholden for that because I anticipate they may be adamantine to acquisition now. ... But the video fabricated it appealing accessible to cut the bottom, and again you accumulate abacus addition band on top, until the accomplished affair is cut. While it was accessible to chase for a quick haircut, I will be animated to be aback in Dottie’s armchair aback it is safe to do so.”
Mike concluded up acid off 4 inches of Liz’s hair.
“Even admitting he did cut off added than I originally thought,” says Parent, “now I don’t allegation a crew for a while. ... My beard was absolutely long. It sounds a lot worse than it could’ve been. But it angry out absolutely nice anyway.”
Salamone uploaded that video and added tutorials on her YouTube approach (search for “Dottie Salamone”). She customized these videos for audience and again aggregate them because they appearance the basics of acid hair.
Salamone says she is allurement for donations for these Zoom consultations so she can buy claimed careful accessories already she is accustomed to reopen. As of now, she is demography Zoom calls with accustomed audience and is accessible to new clients.
Stylist Amanda Marshall, buyer of Blush Hair, a flat aural Sola Salon Studios in Lakeview has had four Zoom appointments.
The communicable hit Marshall adamantine financially. So abundant so that she collection 14 hours beeline to her parents’ abode in Houston.
In an email, Marshall says, “I accept absolutely run out of money, maxed out my cards, and accept not accustomed a dime of government help. I am still cat-and-mouse to see if I authorize for Communicable Unemployment Assistance (PUA). The arrangement is a daydream and a joke, and my industry got the abbreviate end of the stick.”
She says she began Zoom beard blush accessories because she did not feel adequate giving audience take-home kits.
“But if they begin the blush or any blush themselves — I would advice them admeasurement it and airing them through how to administer it on FaceTime or Zoom. Same affair with blast trims, little trims or acid children’s hair,” she says.
One of her clients, with the advice of a friend, bought the blush band Marshall uses on Amazon. They alleged Marshall on FaceTime, and she absolved them through how to admeasurement out anniversary color.
“We zeroed out the scale, abstinent 30 grams of the aboriginal blush and 10 grams of the additional color,” Marshall says. “(My client) is a redhead, so 10 grams of the additional blush which is brown, helps to antithesis out the blush so it’s not too ablaze area her gray hairs are.
"Her acquaintance did a abundant job applying area by section. I joked I could accord her a job after if she absitively to get into the apple of hair! I let them apperceive to let her action a abounding 45 minutes, as she has the best aggressive grays ever. She hopped off FaceTime to action and again showered and beatific me photos of her roots aback it was done. They came out abundant and I was impressed.”
Marshall says she is accouterment these casework for accustomed audience and has not been charging audience for basic services. She says, “I did not appetite it to affect my PUA, and on top of that, I didn’t feel appropriate to allegation for aloof a quick babble like that.”
hgreenspan@chicagotribune.com
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